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LENT 2025

Press Kit

Dive deep into the Mystery of Christ this Lent with the Augustine Institute

The Augustine Institute invites the faithful to get a head start on Lent this year with a trio of interconnected resources designed to help Catholics experience an intentional and transformative liturgical season. 

How To Lent is a new four-part video series now available on Formed, the Augustine Institute’s on-demand streaming platform. Lively and accessible, these episodes challenge the commonly held notion that Lent is merely about giving things up. Using the experience of Jesus’ temptation in the desert, the series takes a deep dive into the three Lenten pillars of prayer, fasting, and almsgiving to ultimately help Catholics understand why purposeful preparation is important before Lent even begins. 

Viewers are invited to continue their journey through Lent on Formed with Foretold: Learning to Trust in God’s Providence, a second video series launching on Ash Wednesday that weaves together stories of the Old and New Testaments to reveal the prophecy and fulfillment of Christ throughout history. 

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A final resource, Lent: Coming to Christ, is a new mini journal with reflection questions for both series and space to write along the way.

Meet the Spokesperson

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Dr. Scott Hefelfinger
Director of Content Development | Concurrent Associate Professor of Theology

 

 

Dr. Scott Hefelfinger

Dr. Scott Hefelfinger is a professor at the Augustine Institute and the Director of Content Development. He teaches in the areas of moral theology, marriage and family, and prayer. After studying music as an undergraduate, he then went on to do graduate work in theology, receiving a doctorate from the University of Notre Dame. Combining his academic training and his experience with art, traveling missionary work, and the richness of family life, Dr. Hefelfinger helps to guide the development of the Augustine Institute’s multimedia content across various platforms, including Formed, the Amen app, podcasts, and more.

Suggested Interview Questions

  1. Ash Wednesday often catches people off guard. The Augustine Institute is doing something different this year to try and prevent that. Tell us about How to Lent.
  2. If people truly want to have a holy Lent, why is the preparation so important?
  3. There’s a follow-up video series that How to Lent funnels into for people to follow during Lent.  What makes this series unique, and what is the purpose?
  4. Are these series meant to be viewed in a group or family setting, or are these better for individual use?
  5. Can you tell us about the pocket-sized journal that the Augustine Institute has created for individuals following both programs this Lent?
  6. How can our audience get their hands on the journal and access these series before and during Lent?

Media Requests

Contact Carrie Kline at carriek@missionadvancementpartners.com for interview requests.

Download Assets

The assets below are available to use in media coverage of How to Lent and Foretold: Learning to Trust in God’s Providence.

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